A mix of spec samples and original writing. The spec pieces are built for fictional clients to demonstrate range across industries and formats. The personal essay is mine.
Nobody Brings You a Casserole for the Ballet Bun
Personal Essay · Original Work
An essay about grief, fatherhood, and the small things nobody prepares you for. About a widowed dad learning to do his daughter’s hair for ballet class — and what that taught him about showing up when you don’t know what you’re doing.
About Page — Second Shelf Books
Brand Narrative · Spec Sample
A founder’s origin story for a fictional nonprofit literacy organization in Cleveland. Tells the story of how one reading specialist’s garage full of donated books became an organization serving 34 schools across Cuyahoga County.
Fundraising Letter — The Long Table
Direct Mail · Spec Sample
A two-page fundraising appeal for a fictional nonprofit in Akron that delivers meals and companionship to homebound seniors. Story-driven, specific, and designed to make someone reach for their wallet without a single line of jargon.
SaaS Email Sequence — Desklight
Email Sequence · Spec Sample
A 4-email onboarding sequence for a fictional project management tool. Walks free trial users from signup to paid conversion with a warm, human voice — no marketing automation language, no countdown timers.
Why Your Toddler Won’t Eat (And Why That’s Probably Fine)
Content Article · Spec Sample
An informational article written for Huckleberry, a baby wellness app. Blends developmental research with a reassuring, parent-first voice that reads like a conversation rather than a textbook.
Paul Scott 