The short version: I’m a copywriter and content strategist who spent 16 years building — and running — the entire content operation at a financial services firm. Not inheriting one. Building it. And the thing that made it work wasn’t templates or best practices. It was learning to tell stories that made people care about something they’d normally ignore.
The longer version
In 2009, I walked into Scott-Prosser Financial Group and there was no content function. No editorial calendar. No brand voice guide. No workflow. No one writing anything, for anyone, on any schedule.
I created the role. Then I built everything around it.
Over 16 years, I grew the operation from first-hire content writer to content manager running the full pipeline — email, web, print, long-form, broadcast. I designed the workflows. Built the editorial calendar. Established the voice. Coordinated with leadership, compliance, and external partners.
And I wrote — a lot. Five published books. A client newsletter that averaged double the industry open rate. A recurring newspaper column that made retirement planning readable for people who weren’t financial advisors. Radio and broadcast scripts that had to be clear, compliant, and still sound like a real person talking.
The thread running through all of it was storytelling. Financial services is a field where most marketing sounds like it was written by a compliance department. I learned early that the way to get people to actually read — and trust — what you send them is to tell a story they recognize. One about their life, their concerns, their future. Not your product features.
That principle works in any industry. It’s what I bring to every project.
What I’m looking for
I’m looking for work with companies that care about what their words actually say. Teams that want a writer who can own a content function — or fit into one and make it better. I write email campaigns, web copy, landing pages, articles, newsletters, and long-form content.
I’m strongest when I have room to think strategically and write like a real person talking to real people. If your content strategy is “stuff keywords into 800-word blog posts,” I’m not your guy. If you want writing that tells your story in a way that earns trust and moves people, let’s talk.
I’m based in Greater Cleveland, OH. I work remotely and I’m open to in-house or contract roles.
Get in touch
paulscottcopywriting@gmail.com
Greater Cleveland, OH
Paul Scott 